Welcome! I’m Willow Woolf
Registered Nutritionist, Medical Herbalist & Behaviour Change Coach
Food is rarely just about food. The way we eat is shaped by our experiences, beliefs, nervous system, relationships, stress, and the stories we've come to believe about ourselves.
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As a Registered Associate Nutritionist (ANutr), Medical Herbalist and Behaviour Change Coach, I bring together personalised nutrition, behavioural coaching, herbal medicine and nervous system awareness to support the whole person.
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Together, we'll become curious about your patterns, understand what your body has been trying to tell you, and create a way of living that works with your body rather than against it.
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My approach
I help women make meaningful changes to the way they eat, live and care for themselves without relying on another diet, rigid set of food rules or willpower.
My work sits at the intersection of nutrition and behaviour change.
Because knowing what to do isn't always the problem.
You can know exactly what a healthy diet looks like and still find yourself eating in ways that don't feel good. You can understand nutrition and still struggle with emotional eating, food rules, self-criticism or the feeling that you're constantly starting over.
This is where understanding the why becomes important.
We'll explore the patterns behind your behaviours, your relationship with food, your body's signals, your needs and the circumstances that influence your choices.
The goal isn't perfection. It's developing greater self-awareness, self-trust and confidence so that you can make choices that support your health and your life.
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The WILLOW Model
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I've created the WILLOW Model to guide my work with women through a process of understanding, empowerment and meaningful change.
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W — Wholeness
Your vision of wellbeing is our starting point. We look at the whole picture rather than focusing on one symptom, behaviour or number.
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I — Insight
Together, we uncover the patterns, beliefs and experiences that may be influencing the way you eat, think and live.
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L — Liberation
We begin to loosen the beliefs and behaviours that keep you stuck, using appropriate coaching and behavioural tools to create greater choice.
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L — Lifestyle Shift
Personalised nutrition, herbal medicine, self-care and practical strategies help you create changes that fit your actual life.
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O — Optimisation
You'll develop tools and strategies to support resilience, navigate challenges and recognise what you need before you reach empty.
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W — Wisdom
You begin to recognise what you've learned about yourself and use that knowledge to make choices from a place of greater self-trust.
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A little about me
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I'm based in Dorset and work with women both locally and online across the UK.
Outside of work, you'll usually find me by the sea, strength training at the gym, practising yoga or brewing herbal tea blends in my kitchen.
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I'm endlessly interested in the relationship between our bodies, our behaviours and the environments we live in.
And I sincerely believe that when we begin to feel safer, more connected and more at home in ourselves, everything can begin to shift.
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Professional Qualifications
My work combines evidence-based nutrition, herbal medicine and behaviour change coaching to support lasting, meaningful change. I am committed to ongoing professional development and practise within the standards of my professional bodies.
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MSc Nutrition & Behaviour
BSc (Hons) Clinical Herbal Medicine
Rapid Transformational Therapist (RTT)
Registered Associate Nutritionist (ANutr), Association for Nutrition (AfN)​
Certified Health Coach, UK & International Health Coaching Association (UKIHCA) ​
Eating Freely™ Licensed Practitioner
Neuro-Linguistic Programming (NLP) Life Coach
Ayurvedic Wellness Chef
Level 2 Fitness Instructor
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Supporting women to understand themselves — not control themselves
If you've spent years trying to change yourself through diets, food rules and willpower, there is another way.
My work is about helping you understand your body, your behaviours and your needs so that you can build a relationship with food and yourself that feels sustainable, supportive and genuinely yours. You don't need another set of rules. You may simply need the space, support and understanding to learn how to trust yourself again.
