Welcome! I’m Willow Woolf
My Approach
Food is rarely just about food. The way we eat is shaped by our experiences, beliefs, nervous system, relationships, stress, and the stories we've come to believe about ourselves.
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That's why I bring together personalised nutrition, herbal medicine, behaviour change, and coaching. Together, we'll become curious about your patterns, understand what your body has been trying to tell you, and create a way of living that works with your body instead of against it.
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The WILLOW Model: I’ve created the WILLOW model to guide you through a unique process of empowerment.
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Here’s what the WILLOW MODEL looks like:
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W – Wholeness: Your vision of complete wellbeing is our starting point.
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I – Insight: Together, we uncover what’s holding you back.
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L – Liberation: Using NLP and CBT tools, we release limiting beliefs and emotional blocks.
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L – Lifestyle Shift: Personalised nutrition, herbal remedies, and self-care strategies help create lasting change.
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O – Optimisation: Learn resilience tools to navigate challenges and build strength.
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W – Wisdom: Reflect, celebrate, and step fully into your empowered self.​​
WILLOW WOOLF FOOD & BODY TRUST
I help women live in greater alignment with who they already are by combining nutritional science, behavioural coaching and nervous system regulation.
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Rather than focusing solely on symptoms or willpower, my work is about helping you reconnect with your body's wisdom, understand the patterns that have shaped your relationship with food, and create lasting change from a place of self-trust rather than self-criticism.
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Starting my practice was never just about building a business; it was about creating a bridge between science and soul, habit and behaviour, food and freedom.
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As a Registered Nutritionist, Medical Herbalist and certified Eating Freely™ Specialist, I combine evidence-based nutrition, herbal medicine and therapeutic coaching to support the whole person—not just their symptoms or behaviours. My work is about helping you better understand yourself, honour your emotional needs, and uncover the patterns shaping your relationship with food, so that change grows from self-awareness, self-trust and compassion rather than fear, shame or control.
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I believe lasting change doesn't come from becoming someone different. It comes from creating the conditions where your authentic self can be expressed—through nourishing your body, understanding your mind, and living in greater alignment with your values.
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Outside of work, you'll usually find me by the sea, strength training at the gym, practising yoga, or brewing herbal tea blends in my kitchen. I'm based in Dorset and sincerely believe that when we feel safe in our bodies, everything begins to shift.
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Professional Qualifications
My work combines evidence-based nutrition, herbal medicine and behaviour change coaching to support lasting, meaningful change. I am committed to ongoing professional development and practise within the standards of my professional bodies.
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MSc Nutrition & Behaviour
BSc (Hons) Clinical Herbal Medicine
Registered Associate Nutritionist (ANutr), Association for Nutrition (AfN)
Certified Health Coach, UK & International Health Coaching Association (UKIHCA)
